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721110 - Hotel
453110 - Florist
238390 - Trade Show
812990, 532299 - Party
561920 - Event Planning
711310 - Sporting Events
561920 - Trade Show Fair
541611 - Strategic Planning


Eloquets Event Enterprise maintains a socio - economic status of being a minority woman - owned limited liability company.  


Our mission is to create and manage events of the highest quality, to provide educational and professional development, and to improve the community locally, nationally and internationally.

LaTonya Barber-Spearman is the Chief Event Organizer of
Eloquets Event Enterprise. LaTonya is widely identified as an event industry leader because she produces her own signature events, trains and mentors aspiring event professionals, and actively serves in associations as well as the city of Detroit she affectionately refers to as the "D".  She has become Michigan’s most sought after event professional because of her tenacity to
launch unusual themes, create concepts, and willingness to
share and empower others.

LaTonya is an active member of the Society of Government Meeting Professionals and serves on the Board of Directors for the Michigan Association for Female Entrepreneurs. She is a past recipient of the Essential Woman Award, Heineken Award for the Top twenty women in Detroit, and The Excite Award because of her accomplishments and success in planning the I’m Every Woman Expo National Tour.  LaTonya has a proven track record for well-planned events.  While becoming a household name in Michigan, she successfully planned weddings and events in Illinois, Ohio, California, Tennessee and beyond.  

LaTonya is a community advocate as she serves in various non profit sectors.  Among them is the recent launch of her community based, nonprofit organization entitled, “Deaf Unite”. This organization’s mission is to bridge the gap between Deaf, Hearing and Hard of Hearing communities. Her personal hearing loss, and a family member who is also Deaf, inspired the development of this organization. LaTonya has over ten years experience in teaching and facilitating sign language classes at Wayne County Community College.  She aspires to launch a Deaf College Tour, summer camps and job placement through this initiative.  

LaTonya strives for excellence by holding a Bachelor’s Degree in Business Management from University of Detroit Mercy, a Master’s Degree in Business Administration from University of Phoenix and is currently a Bachelor’s Degree candidate in the Sign Language Interpretation program at Madonna University. She resides in Utica, Michigan with her husband Herman and two sons, Caleb and Carter.

LaTonya Barber-Spearman, MBA
Chief Event Organizer
Speaker, Trainer, Author

CEO LaTonya Spearman
being interviewed by
WXYZ Channel 7

Speaker Request

Our continuing education committee coordinates workshops for aspiring event planners, hoteliers, and beyond. To learn more about an upcoming training or to schedule an on-site training to be held at your facility, click on the preferred link or submit a request by emailing eventplanning@eloquets.com or call 313.757.2339

Marketing Strategies for Vendors

Who Wants to be an Event Planner​

Best Practices Hospitality Training

Eloquets Event Enterprise is proud to introduce our training program for hoteliers, cvbs and resorts.  We offer 2 and 3-day intense trainings to ensure all properties and affiliates aim for a 5 star experience at all times.  This program is currently facilitated on-site.  Click on the title to inquire or schedule an on-site training today.
Are you tired of getting minimum results at Trade Shows?  Are you seeing the same few followers on social media?  Would you like to kick up your marketing a notch?  This training is your final answer!!!  Register for this training and see the success of vendors and small business owners who are embracing this knowledge. 
Since 2006, Eloquets has offered this accelerated and hands-on program to assist new event planners and redirect veteran event professionals to ensure they are developing a growing business.  Click on the title to register for our upcoming LIVE TAPING in DETROIT!!!! 

At Your Service Hospitality Training

Small Events Grow Big Business

You would be surprised at how much your business can grow when you implement small events.  In this training, we share with planners and business owners how to stay innovative.  If you need fresh ideas  or a planning schedule, this 1 hour training will lead you in a profitable direction.  Register by clicking the title.

This 1 or 2-day session will motivate and inspire your hospitality team to provide the ultimate experience to hotel guest.  What is keeping you from becoming a 5 Star location?